Archive for March, 2012

3-26 – In-Class Speaker, Kate Wilcott

Tuesday, March 27th, 2012

On  Monday,  students  learned  about  the  famous  white-labeled  company,  Synacor,  from  one  of  its  current  employee,  Kate  Wilcott.

Kate  talked  about  how  Synacor  is  the  brains  behind  promoting  the  newer  technology  that  allows  people  to  subscribe  to  websites  and  watch  television.

Synacor  created  the  websites  for  Verizon,  SuddenLink,  and  CenturyLink.  Synacor  is  also  associated  with  Time  Warner  Cable.  They  believe  in  promoting  their  customers,  rather  than  themselves.

Kate  described  her  background  story,  she  was  originally  a  philosophy  and  pre-law  undergrad  student  and  realized  at  her  law  internship  that  she  did  not  like  what  she  was  doing.  In  a  swift  change  in  careers,  she  went  to  St.  Bonaventure  for  grad  school  and  now  works  with  Synacor.

During  her  presentation,  Kate  sounded  like  a  child  that  got  a  new  toy.  Her  enthusiasm  for  what  she  does  was  amazing.  Having  a  job  that  you  love  is  often  the  key  to  success,  and  she  was  showing  that.

Overall,  her  presentation  was  enjoyable,  and  I  could  keep  Synacor  in  the  back  of  my  mind  for  an  internship  opportunity.


March 21 Slideshow [Link]

Wednesday, March 21st, 2012

With the temperatures hitting nearly 80 degrees Wednesday afternoon, NU students took full advantage of the unusual warm-up.


-Photos by: Allison Candilora and Dallan Lewis


‘March Madness’ Madness!!!!

Wednesday, March 14th, 2012

This Thursday, March 15, marks another year of the NCAA’s March Madness College Basketball Tournament. It also marks another year for President Barack Obama to make the difficult decision of whom to choose to win it all. In 2009, the President chose the North Carolina Tar Heels to win March Madness, and win they did.

“March Madness” lives up to its name. There are enough college basketball games airing on tv to make any sports fan lose their mind. The brackets are another headache. Fans have the ultimate choice of who goes on or who goes home. Imagine taking the time out of your schedule and making a bracket and having a heart attack every game. It is what sports is all about.

Football and Hockey fans can relate to feeling the stress and pressure of their team in the playoffs. That is only one team.

College basketball fans have sixty-four teams to worry about, for the first round anyway. But an error in choice during the first round could potentially ruin your entire bracket. Better to lose out in the beginning than growing grey hairs toward the end.

Next to fantasy teams and Tim Tebow, March Madness brackets are the most worshiped items in sports. Fans can pick and choose what team to win, and cuddle the brackets to sleep at night hoping to make the right choices. There are websites and news articles dedicated to help make the perfect bracket. Most fans rely on their gut instinct.

There are also contests in place for whomever has the better bracket or whomever picks the winner. Talk about added pressure. When people are making their brackets, they feel like they are aging five to ten years, just after the first pick!

In a sense, any sports fan can catch a glimpse of the daily pressures and tough decisions that our Presidents make, just by filling a bracket.

March Madness is the most unpredictable thrill ride in sports, and that is the fun of it all: the unpredictability.

Fans can download and fill their own brackets from

Speaker Review in News Article form

Wednesday, March 14th, 2012

NIAGARA UNIVERSITY – Eric Majchrzak, marketing director of Freed Maxick Accounting, spoke to a group of students about the media relations field on Monday.

Majchrzak makes accounting seem interesting to grab the attention of potential clients for his firm. He spoke of recent methods he uses to spread the Freed Maxick name. He says they use social networking heavily to gain more attention.

The social networking service LinkedIn was referred to on many instances during his presentation. He stressed the site’s usefulness and showed screenshots of the work he does.

Search engine optimization was another topic Majchrzak covered. He showed screenshots of Google searches for his accounting firm, four of the six links on the searches were related to him and Freed Maxick. He claims that the content produced for websites can help drive that particular company into the spotlight.

Overall, his presentation was about how he ended up with the job he has now and the firm’s media relations. He mentioned on numerous occasions that he knows that accounting is not interesting.

After the presentation, accounting just seems to be more entertaining.

Freed Maxick  is a nationally top 100 accounting firm aimed to provide assistance to its clients.